I just finished reading a book called Don’t Be Such a Scientist: Talking Substance in an Age of Style, by a marine biologist-turned-filmmaker, Randy Olson. Olson quit his research career to go to film school, and is now an established science film director in Hollywood. One of his earliest efforts was this music video about the sex lives of barnacles. In this book, he talks about his experience of being a man of substance in a world of style, and gives advice to scientists on how to communicate research to a wide audience without boring, annoying or patronising them.
For all his good advice, I have to say Olson picked a rather unfortunate title. It’s impossible to buy this book as a gift for someone without seeming, well, rude. Being a scientist, obviously, I did just that for the scientist I share my life with. He wasn’t too impressed (but did finish the book, then placed it on my side of the bed).