Sarah Askew Stories, Projects & Creative Work

Sarah Askew

Stories, Projects & Creative Work

Latest Articles

Why Studying the Greats in Your Field Might Be Slowly Erasing You
Creative Process

Why Studying the Greats in Your Field Might Be Slowly Erasing You

Every creator starts by learning from the people ahead of them — that's not the problem. The problem is when admiration quietly becomes imitation, and you stop being able to tell the difference. Here's how to figure out where your influences end and where you actually begin.

Whose Scoreboard Are You Actually Playing On?
Creative Process

Whose Scoreboard Are You Actually Playing On?

It starts innocently enough — you glance at someone else's follower count, their launch numbers, their engagement rate. But somewhere between that first glance and your third late-night spiral, you've quietly adopted their definition of success as your own. Here's how to find your way back to what actually matters to you.

Your Audience Loves Your Work — Just Not Enough to Pay for It
Career & Business

Your Audience Loves Your Work — Just Not Enough to Pay for It

There's a particular kind of frustration that hits when you've built a real audience, put out genuinely good work, and still can't seem to convert any of it into income. The problem usually isn't your talent or your hustle — it's a mismatch between what you're selling and what your specific audience has been conditioned to value. This piece breaks down why that gap exists and what you can actually do about it.

Why Watching Other Creators Win Is Making You Lose
Creative Process

Why Watching Other Creators Win Is Making You Lose

Scrolling through other creators' highlight reels feels like research, but it's quietly rewiring how you measure your own progress. The curated success stories you're consuming are built on invisible context you'll never see — and that missing context is costing you your momentum. Here's how to stop letting someone else's timeline become the enemy of your own.

The Hidden Invoice: Why Every Creative Collaboration Is Costing You More Than You Think
Career & Business

The Hidden Invoice: Why Every Creative Collaboration Is Costing You More Than You Think

Saying yes to a creative collaboration feels exciting in the moment — but there's an invoice attached that most creators never bother to read. Before you commit to another partnership, it's worth doing the math on what you're actually spending.

The Unpolished Version of You Is the One People Actually Want to Follow
Creative Process

The Unpolished Version of You Is the One People Actually Want to Follow

We've been sold the idea that a sharp, consistent brand is what builds an audience. But more and more, people are tuning out the glossy stuff and gravitating toward creators who just... tell the truth. Here's how to share your real story without turning your platform into a therapy session.

Every Yes Has a Price Tag You're Not Seeing
Career & Business

Every Yes Has a Price Tag You're Not Seeing

The more visible you become as a creator, the more people want a piece of your time — and most of them have no idea what they're actually asking for. Saying yes to everything feels generous, even strategic, until the day you realize you haven't made anything you actually care about in months. Here's what's really happening when your calendar fills up and your creative work quietly disappears.

Working Out Loud vs. Working in the Dark: A Practical Guide to Choosing Your Lane
Creative Process

Working Out Loud vs. Working in the Dark: A Practical Guide to Choosing Your Lane

The internet has strong opinions about whether you should share your creative process as you go or keep quiet until the work is done — and most of that advice is one-size-fits-all nonsense. The real question isn't which approach is better in theory. It's which one actually fits how you work, what you're making, and where you want your career to go.

The Beginner's Advantage: Why the Smartest Creators Keep Deliberately Sucking at New Things
Career & Business

The Beginner's Advantage: Why the Smartest Creators Keep Deliberately Sucking at New Things

Every creative eventually hits a wall where their best work starts to feel like a formula. The counterintuitive solution isn't to double down on what you're already good at—it's to intentionally become bad at something new. Here's why the most resilient long-term creators treat incompetence as a strategy, not a setback.

When Fan Becomes Partner: The Uncomfortable Truth About Collaborating With Creators You Idolize
Creative Process

When Fan Becomes Partner: The Uncomfortable Truth About Collaborating With Creators You Idolize

Collaborating with a creator you've looked up to for years sounds like a dream—until it isn't. The gap between admiring someone's work and actually making something together can be brutal, and most people don't talk about it honestly. Here's what actually goes wrong, and how to set yourself up for a partnership that doesn't end in resentment.

The Case for Showing Your Mess: Why Your Portfolio Needs More Than Your Greatest Hits
Creative Process

The Case for Showing Your Mess: Why Your Portfolio Needs More Than Your Greatest Hits

Most creators spend hours curating a portfolio that looks flawless — and end up with something that feels hollow. Turns out, the work you're hiding might be exactly what clients and collaborators actually want to see. Here's why letting some of the rough edges show could be the smartest move you make.

Stop Charging Apology Prices: A Real Talk Guide to Pricing Your Creative Work
Career & Business

Stop Charging Apology Prices: A Real Talk Guide to Pricing Your Creative Work

If you've ever typed out a project rate, then deleted it and typed something lower because you got nervous, this one's for you. Pricing creative work is part math, part psychology, and a whole lot of unlearning the idea that charging what you're worth is somehow rude. Let's get into it.

Quit Your Day Job (For Real This Time): The Creator's Honest Guide to Going Full-Time
Career & Business

Quit Your Day Job (For Real This Time): The Creator's Honest Guide to Going Full-Time

Making the leap from side hustle to full-time creative career is one of the most exciting — and terrifying — moves you can make. This isn't a hype piece. It's a practical, honest roadmap for figuring out if you're actually ready, and what to do when you are.

Stop Asking 'What Do You Think?' — A Smarter Way to Get Feedback That Actually Helps
Creative Process

Stop Asking 'What Do You Think?' — A Smarter Way to Get Feedback That Actually Helps

Getting useful feedback on your creative work is genuinely hard — not because people don't want to help, but because most of us ask the wrong questions. Here's how to change that without handing over the steering wheel to someone else's opinions.