Sarah Askew Stories, Projects & Creative Work

Sarah Askew

Stories, Projects & Creative Work

Latest Articles

What Happened When I Stopped Watching What Everyone Else Was Doing
Creative Process

What Happened When I Stopped Watching What Everyone Else Was Doing

There's a version of staying informed that's actually just slow-drip anxiety with a productivity label slapped on it. I spent years calling it 'research.' Here's what I found when I finally logged off from everyone else's work and what it cost me to stay plugged in for so long.

You Are Not Making Work for Everyone, and That's the Whole Point
Creative Process

You Are Not Making Work for Everyone, and That's the Whole Point

There's a quiet pressure that creeps into the work when you start believing your project needs to matter to every single person who might stumble across it. It doesn't. In fact, the moment you stop trying to solve everyone's problems with your creative output is the moment your best work finally has room to breathe.

Someone's Going to Steal Your Idea — Here's Why You Should Let Them
Career & Business

Someone's Going to Steal Your Idea — Here's Why You Should Let Them

Every creative professional eventually watches their best idea walk out the door wearing someone else's name tag. The question isn't whether it'll happen — it's whether your instinct to lock everything down is actually costing you more than the theft itself.

Nobody Is Coming to Say You're Ready
Creative Process

Nobody Is Coming to Say You're Ready

There's a project you've been sitting on for months — maybe years — and somewhere in the back of your mind, you're still waiting for someone to tell you it's okay to start. That person isn't coming. Here's what to do instead.

Your Past Self Is a Better Benchmark Than Anyone Else's Highlight Reel
Creative Process

Your Past Self Is a Better Benchmark Than Anyone Else's Highlight Reel

Scrolling through what other creators are doing might feel like research, but most of the time it's just slow-burning self-doubt with better lighting. Your own archive is the only measuring stick that actually tells you something true about where you're headed.

Being Everyone's Favorite Creator Is Quietly Killing Your Best Work
Creative Process

Being Everyone's Favorite Creator Is Quietly Killing Your Best Work

There's a version of you that everyone likes — and it might be the least interesting version you've got. The pressure to stay warm, accessible, and conflict-free has a way of slowly sanding down the edges that make your work actually worth paying attention to.

Why Your Real Work Keeps Getting Pushed to Tomorrow
Creative Process

Why Your Real Work Keeps Getting Pushed to Tomorrow

You sat down to work on the thing that actually matters to you — and somehow ended up answering emails, reorganizing your invoices, and responding to a 'quick question' that took 45 minutes. Sound familiar? The redirect problem is real, it's relentless, and most creatives don't even notice it's happening until their best work has been sitting untouched for three weeks.

When Your Greatest Strength Becomes Your Smallest Box
Creative Process

When Your Greatest Strength Becomes Your Smallest Box

Getting really good at something feels like the whole point — until it quietly becomes the thing that's keeping you stuck. Mastery has a shadow side, and most creatives don't notice it until they've been living in it for years. Here's how to stay curious without throwing away everything you've built.

You're Measuring Your Rough Draft Against Someone Else's Director's Cut
Creative Process

You're Measuring Your Rough Draft Against Someone Else's Director's Cut

Every time you scroll past a creator who seems to have it all figured out, you're watching a heavily edited reel of their journey — not the actual journey. The comparison trap isn't just about jealousy; it's about a fundamental mismatch in the data you're using to evaluate yourself. Here's how to audit what you're actually consuming and rebuild a feed that works for you instead of against you.

You're a Terrible Judge of Your Own Work (And That's Completely Normal)
Creative Process

You're a Terrible Judge of Your Own Work (And That's Completely Normal)

There's a cruel little trick your brain plays on you while you're in the middle of making something: it convinces you the work is mediocre, derivative, or just plain bad. Months later, you stumble back across it and wonder why you were so hard on yourself. Here's what's actually going on — and how to stop letting in-the-moment doubt run the show.

Why Studying the Greats in Your Field Might Be Slowly Erasing You
Creative Process

Why Studying the Greats in Your Field Might Be Slowly Erasing You

Every creator starts by learning from the people ahead of them — that's not the problem. The problem is when admiration quietly becomes imitation, and you stop being able to tell the difference. Here's how to figure out where your influences end and where you actually begin.

Whose Scoreboard Are You Actually Playing On?
Creative Process

Whose Scoreboard Are You Actually Playing On?

It starts innocently enough — you glance at someone else's follower count, their launch numbers, their engagement rate. But somewhere between that first glance and your third late-night spiral, you've quietly adopted their definition of success as your own. Here's how to find your way back to what actually matters to you.

Your Audience Loves Your Work — Just Not Enough to Pay for It
Career & Business

Your Audience Loves Your Work — Just Not Enough to Pay for It

There's a particular kind of frustration that hits when you've built a real audience, put out genuinely good work, and still can't seem to convert any of it into income. The problem usually isn't your talent or your hustle — it's a mismatch between what you're selling and what your specific audience has been conditioned to value. This piece breaks down why that gap exists and what you can actually do about it.

Why Watching Other Creators Win Is Making You Lose
Creative Process

Why Watching Other Creators Win Is Making You Lose

Scrolling through other creators' highlight reels feels like research, but it's quietly rewiring how you measure your own progress. The curated success stories you're consuming are built on invisible context you'll never see — and that missing context is costing you your momentum. Here's how to stop letting someone else's timeline become the enemy of your own.

The Hidden Invoice: Why Every Creative Collaboration Is Costing You More Than You Think
Career & Business

The Hidden Invoice: Why Every Creative Collaboration Is Costing You More Than You Think

Saying yes to a creative collaboration feels exciting in the moment — but there's an invoice attached that most creators never bother to read. Before you commit to another partnership, it's worth doing the math on what you're actually spending.

The Unpolished Version of You Is the One People Actually Want to Follow
Creative Process

The Unpolished Version of You Is the One People Actually Want to Follow

We've been sold the idea that a sharp, consistent brand is what builds an audience. But more and more, people are tuning out the glossy stuff and gravitating toward creators who just... tell the truth. Here's how to share your real story without turning your platform into a therapy session.

Every Yes Has a Price Tag You're Not Seeing
Career & Business

Every Yes Has a Price Tag You're Not Seeing

The more visible you become as a creator, the more people want a piece of your time — and most of them have no idea what they're actually asking for. Saying yes to everything feels generous, even strategic, until the day you realize you haven't made anything you actually care about in months. Here's what's really happening when your calendar fills up and your creative work quietly disappears.

Working Out Loud vs. Working in the Dark: A Practical Guide to Choosing Your Lane
Creative Process

Working Out Loud vs. Working in the Dark: A Practical Guide to Choosing Your Lane

The internet has strong opinions about whether you should share your creative process as you go or keep quiet until the work is done — and most of that advice is one-size-fits-all nonsense. The real question isn't which approach is better in theory. It's which one actually fits how you work, what you're making, and where you want your career to go.

When Fan Becomes Partner: The Uncomfortable Truth About Collaborating With Creators You Idolize
Creative Process

When Fan Becomes Partner: The Uncomfortable Truth About Collaborating With Creators You Idolize

Collaborating with a creator you've looked up to for years sounds like a dream—until it isn't. The gap between admiring someone's work and actually making something together can be brutal, and most people don't talk about it honestly. Here's what actually goes wrong, and how to set yourself up for a partnership that doesn't end in resentment.

The Beginner's Advantage: Why the Smartest Creators Keep Deliberately Sucking at New Things
Career & Business

The Beginner's Advantage: Why the Smartest Creators Keep Deliberately Sucking at New Things

Every creative eventually hits a wall where their best work starts to feel like a formula. The counterintuitive solution isn't to double down on what you're already good at—it's to intentionally become bad at something new. Here's why the most resilient long-term creators treat incompetence as a strategy, not a setback.